mitali sagar

Managed social media campaigns for diverse industries including real estate, chemical, and grounding, utilising data-driven insights for continuous performance optimisation and growth. Developed engaging and industry-specific content aligned with current trends, ensuring brand messaging resonates with target audiences. Monitored and analysed social media performance metrics, translating insights into actionable strategies to maximise engagement and campaign effectiveness.

Developed engaging content for new product launches, email marketing campaigns, and product listings on platforms like Fair Trade, Shopify, Made 51. Implemented a customer data management system for efficient customer communication (e.g., newsletters, targeted marketing). Utilised Google Analytics and Meta Insights to analyse social media performance and implement data-driven strategies for audience engagement and growth.

Led the design and development of eco-friendly furniture collections at Our Better Planet. Spearheaded the onboarding of various sustainable brands onto the company's e-commerce platform, expanding product selection and attracting a new customer base. Developed and managed social media content calendars, crafting engaging posts for festivities, new product launches, and brand introductions.