Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe seeking Fresher graduates for the role of Software Engineer – Web and Testing Analyst.
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Job Designation : Software Engineer – Web and Testing Analyst
Salary : 8 LPA – 12 LPA
Qualification : Bachelor’s / Master’s Degree
Experience : Freshers / experienced
Skill Set :
- Good knowledge of programing languages like R, Python or SQL for data extraction and data stitching work.
- Experience in analytics and/or marketing analytics.
- Knowledge of test design and combining disparate data sources.
- Experience in B2C and eCommerce is preferred.
- Experience with web analytics tools such as Adobe Analytics (strongly preferred), CJA, Google Analytics, or CoreMetrics
- Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests.
- Good written and verbal communication skills.
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Job Description :
Web & Testing Analyst is a part of the A.com DMe Analytics team, responsible for driving deeper customer analytics and insights for the Digital Media business on Adobe.com. As a Web & Testing Analyst, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Adobe Analytics, CJA, Adobe Target) as well as working in a Big Data (Hadoop/Hive/DBx) environment. As an extended member of the team in the US, you will be responsible for analytics associated with Adobe’s web, in-product and cross surface Testing Program. The successful candidate will be responsible for web/digital analytics, evaluating A/B Split and Multivariate Tests on Adobe.com website.
- Assess, interpret & analyze data to deliver insight and understanding of customer behavior on Adobe.com.
- Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders.
- Proactively identify and analyze trends within the data to understand visitor behavior, market dynamics, and site performance metrics.
- Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Analytics, Ad Hoc Analysis etc.) to analyze test results and provide interpretation, guidance and recommendations to aid marketing decision making.
- Partner with Marketing, Finance, Product team and eCommerce teams to support RTB process, Launch measurements etc.
- Ability to understand different Adobe data sources to drive all the cross-surface journey optimization.
- Partner with Data engineering team to create comprehensive reports and dashboards to visually communicate insights effectively, presenting findings in a clear format. Make complex findings easily understandable, by highlighting key takeaways and actionable recommendations.
Location : Bengaluru, Karnataka, India
