Genpact  a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients.

Genpact inviting applications for the role of Business Analyst.

Job Designation : Business Analyst

Qualification : BE/BTech/MCA

Experience : Freshers

Skill Set :

1. Good years of experience in the digital space, in an agency environment, or in-house equivalent
   Rich campaign management experience
2. Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
3. Bachelor’s degree in marketing, Communications, Public relations or related fields
4. Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
5. Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
6. Creative thinker with strong time management, and organizational skills with exceptional attention to detail

Job Description :

1. Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
2. Optimizing PPC campaigns in order to increase campaign success
3. Updating and/or creating pacing reports for campaigns
4. Creating campaigns within our platform
5. Providing weekly/monthly/ad hoc reporting
6. Providing miscellaneous research as needed
7. Updating ads for digital media
8. Reviewing keywords and providing feedback on potential keyword strategies
9. Join client meetings as needed and be comfortable presenting findings and analysis as needed
10. Build rapport with internal team members through routine and scheduled meetings
11. Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
12. Execute budgets and strategies to meet specific client goals/needs
13. Monitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
14. Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients

Location : Mumbai, India