Zoho Corporation is a global tech company known for its suite of online productivity tools and SaaS applications. With a strong focus on providing software solutions for businesses, Zoho has gained recognition for its user-friendly and innovative products.

Zoho Corporation looking for a Digital Marketing Analyst to support our digital marketing team.

Job Designation : Digital Marketing Analyst

Qualification : Bachelor’s degree

Experience : Freshers

Skill Set :

1. Deep knowledge of digital marketing across social, display, and programmatic platforms.
2. Familiar with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
3. Good Understanding of SEO/SEM.
4. Good time management and organizational skills.
5. Strong analytical and strategic thinking skills.
6. Ability to make data-driven decisions.
7. Excellent interpersonal and collaboration skills.
8. Strong communication and presentation skills.

Job Description :

Digital marketing analysts develop and maintain search marketing campaigns through pay-per-click and other online advertising tools.

1. Manage Google Adwords Campaigns to improve Return on Investment and generate reports.
   
2. Develop performance metrics to provide recommendations and continually revise campaign strategy.
   
3. Understand data and arrive at decisions based on Web Analytics data and generate reports .
   
4. Integrate SEM campaigns, including both Paid Search (Pay-Per-Click), Search Engine Optimization (SEO), Social Media and other paid/non-paid mediums.
   
5. Manage Search Engine Optimization for a few products and generate reports.
   
6. Engage in all facets of search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.

Location : PAN India