Source : https://www.thejakartapost.com
In today’s fast-paced era good personality is considered as on the key assets. As lifestyle is changing rapidly, people are more conscious of their internal as well as external looks. People with a good personality have a positive impression and welcomed with gratitude. In order to enhance looks and personality people, especially men are using different cosmetics and skin care products in their day to day life. Male cosmetics are becoming a new target segment for cosmetics manufacturers and it is growing significantly. Some of the factors that are responsible for the growth of male cosmetics are the rising working population, changing lifestyles, increasing living standards, and spending power. Without wasting much time let us discuss the different types of male cosmetics available in the market.
Adoption of grooming products is on the top of the list
According to statistics , the worldwide men grooming products market is expected to touch USD 81.2 billion by 2024 end. The number suggests the growth and potential of the men’s skincare and grooming products. There are a variety of men’s grooming products available in the market ranging from moisturizers, shaving creams and lotions, razors, trimmers, perfumes, different types of lotions, and others. The list is huge and people are accepting the new trend.
Source : Koreabizwire.com
For instance, Reliance Brands and Italian firm Percassi partnered in order to introduce men’s cosmetics brand WOMO in India. With this collaboration Reliance Brand’s company Genesis Luxury to open the first flagship store at Mumbai by mid of 2020. As we can see manufacturers, as well as companies, are looking forward to introducing numerous male grooming products not only into the Indian but also in the international market that will accelerate the adoption of these products in the years to come.
Makeup is not only for women
Source : syndicate.details.com
People thought that wearing makeup is only women’s territory. Though women’s cosmetics segment holds a large market share men’s makeup is also expanding over the past few years. Changing the cosmetics landscape and definition of ‘beauty’ here are some examples of makeup items that will blow your mind and gave you an idea of the dynamic beauty world. There are some products that are designed according to the texture, skin tone, and colour of the skin because naturally, men’s skin is far more different than women. Keeping all the facts and figures different brands introduced a wide array of makeup products like Tom Ford hydrating lip balm for men, BB tinted moisturizer by Shakeup Cosmetics, and concealer by War paint For Men.
Increasing spending power and influence of social media
One of the market researcher Euromonitor International, in 2018, Korean men spent around USD 495 million on cosmetics. Additionally, the growing fashion industry also expected to boost the demand for male makeup products not only in South Korea but also in the rest of the globe. In industries like fashion, media and entertainment, film, and corporate where looking presentable is the part of their job. Because of this men working in these industries spend more on their appearances. Apart from this, social media also plays a vital role in shaping personality where men can understand ongoing and upcoming trends of the fashion, health, and skincare industries. While discussing social media celebrities also perform the major role to influence youth in terms of their looks, styles, and fitness. Beauty products with celebrity endorsement are mostly preferred by young population. They are medium through which an idea, thought, and message in conveyed.
Source : mankind.co.uk
A few years ago, wearing makeup by men was a disaster but as time passes it is becoming pretty much normal and accepted in society. Nowadays, boys also spent equally like girls on personal care and cosmetics. Changing lifestyles impacted across industries and male skincare and cosmetics is no option.
