Final-year students
Placement season is close and your resume still has no project on it.
Finish with three pieces of work you can demo in an interview.
Marketing
Digital Marketing Masterclass
Plan, run and measure a small real campaign — content, search and paid — and report what it actually cost and returned.
- 6 weeksEstimated time
- 5Modules
- 15Lessons
- 3Projects
- YesCertificate
- FreePrice
No credit card. No sign-up required to preview. See the full syllabus
Who this course is for
Three people take this course. The work is the same; the reason is different.
Fresh graduates
You have the degree, but the job ads ask for proof of skill.
Build a portfolio before the next hiring round, not after it.
Career switchers
You are experienced elsewhere, new to this field, and starting from zero.
Learn the vocabulary and ship one published project that proves the switch.
Proof, not notes
What you will build
Every module ends in something finished. These are the pieces you leave with.
A one-page marketing plan
a named audience and a dated number
Skills used Marketing
Portfolio project
One published page targeting
real search phrase, with tagged promotion
Skills used Marketing
Portfolio project
A small ad test
cost per click, cost per conversion and a written recommendation
Skills used Marketing
Portfolio project
The brief
Your final project
A small ad test
cost per click, cost per conversion and a written recommendation
- Write down, in one sentence, what the finished thing does and who it is for.
- Build it with the tools this course taught. A borrowed project cannot be explained in an interview.
- Run it from a clean start on another machine, and fix whatever breaks.
- Publish it, and put the link at the top of your resume's project section.
What changes
What you will be able to do
Not definitions to recite — tasks you can open a laptop and complete.
Roles this supports Digital marketing executive (fresher) · Social media and content executive · SEO trainee
- Write a one-page marketing plan for a real product, with a named audience and one measurable goal
- Set up and read Google Analytics 4: where visitors came from and what they did
- Do keyword research and write a page that targets one honest search phrase
- Run a small paid campaign with a fixed budget and read cost-per-click and conversion
- Write social content that is planned, not improvised, and know which post did what
- Report the campaign in one page a business owner would understand
The syllabus
Course curriculum
5 modules · 15 lessons. Open a module to see its outcome and lesson titles.
Module 1 The plan before the posting The difference between marketing and posting. One page, one audience, one measurable goal.
- 01 Who exactly are you talking to Free preview
- 02 One goal, one number
- 03 Content that answers a real question
Deliverable 3 practice tasks, one per lesson
Module 2 Measuring anything at all Analytics. Without this, every later decision is opinion.
Deliverable 3 practice tasks, one per lesson
Module 3 Search and content that compounds Search engine optimisation, without the myth-making.
Deliverable 3 practice tasks, one per lesson
Module 4 Paid campaigns and the honest report Spending money small and reading the result. The skill most digital-marketing hires are actually testing for.
- 10 Ads, budgets and the small-test habit
- 11 Reading cost per click and conversion
- 12 The one-page report
Deliverable 3 practice tasks, one per lesson
Module 5 Measuring and improving over time Tests, an owned email list and a calendar that turns posting into a habit.
- 13 A/B tests and the one-change rule
- 14 Email and retention basics
- 15 Building a 30-day content calendar
Deliverable 3 practice tasks, one per lesson
Lesson explanations, worked examples and practice tasks are in the learning player, not on this page — so you can read the syllabus without scrolling through the whole course.
How the course works
Every lesson follows the same four steps. No passive video playlists.
- 1
Learn the concept
A short explanation in plain English, with the one idea the lesson depends on.
- 2
See a worked example
The same task done end to end, with the reasoning behind each step.
- 3
Complete the practice task
You write it yourself. The task is the lesson; the reading is only the setup.
- 4
Build and publish a project
Each module ends in work you can open, explain and attach to an application.
Way2Fresher Academy
Courses written for the fresher hiring market — not translated from a bootcamp built for another country.
- Plain English Every explanation is written to be read once, slowly, by someone new to the field.
- Project-first A practice task in every lesson and a project at the end of every module.
- No paywall The full syllabus, all lessons and the certificate are free. Nothing is held back for a paid tier.
4.6Average rating
9,800Learners
3Portfolio projects
15Lessons
The work is the proof
A fresher interview cannot assess a certificate. It can assess a project you can open, explain and change on the spot — which is why every course here ends in one.
- A finished project brief with an evaluation checklist
- A shareable repository, dashboard or case study
- A certificate that records the work, once every lesson is done
Frequently asked questions
The answers that decide whether this is the right six weeks.
Can I learn this without spending money on ads?
Most of it, yes. The coursework runs on free tools, and the ad module is designed around the smallest test that still answers a question — a few hundred rupees, spent once, teaches more than any amount of reading about budgets.
Do I need a website of my own?
You need ONE page you control, plus a free analytics tag. A simple free blog is enough; the point is that you own the results and can read them.
Is this course free?
The lessons, examples and practice tasks are free. Only the optional ad test spends real money, and you decide that amount — start it at the smallest number that still returns a result.
Which marketing jobs can I actually get as a fresher?
Executive and trainee roles at agencies and small businesses, where a campaign report you wrote yourself is worth more than a certificate. Take the free AltiGrad check to see how your profile scores against the roles you want.
Do I need coding experience?
No. This course is written for beginner learners and every lesson starts from the tool itself. If you can use a browser and a file, you can start lesson one today.
How long will it take?
About 6 weeks. The course holds 15 lessons, each built around one practice task, so the calendar depends on how many sessions you can keep each week.
Will I get a certificate?
Yes. Finish every lesson while signed in and a certificate with your name, the course, the date and the skills covered unlocks on this site. It is a record of work completed here, not an accredited qualification.
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Digital Marketing Masterclass
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