Module 1 · The plan before the posting Lesson 1 of 15
Who exactly are you talking to
"Everyone aged 18–35" is not an audience; it is a way of avoiding the decision. Narrow it until your content writes itself.
The concept
"Everyone who needs a job" is not an audience. A usable one is narrow enough to picture: "final-year commerce students in tier-2 cities who want an analyst role and have never used SQL". You can name where they are, what they search for and the sentence that stops them scrolling.
Write three of them, pick one, and write down what they already believe, what they are afraid of and what they have already tried. Every post, ad and page you make for the next month should be recognisable as being for that one person. One audience done well beats five half-served.
Narrow enough to picture:
"Final-year commerce students in tier-2 cities who want an
analyst role and have never used SQL."
Write down: where they are . what they search . what they believe .
what they fear . what they already tried.
One audience done well beats five half-served.Common mistakes
The mistake is writing for the algorithm instead of a person: hashtag-stuffed captions and headlines that describe your service. Say the thing your reader is thinking — "aptitude tests again?" — and the right people stop because they feel described.
Worked example
"Final-year engineering students in tier-2 cities applying for their first internship" tells you the platform, the language and the proof they need all at once.
Your practice task
Write a one-paragraph audience description for a product you actually know, and name where they already spend time online.
Do this before moving on. Reading a solution teaches the shape of it; typing it teaches you.
Key takeaway
"Everyone who needs a job" is not an audience.
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