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Digital Marketing Masterclass Module 5 ยท Lesson 15 of 15

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Module 5 ยท Measuring and improving over time Lesson 15 of 15

Building a 30-day content calendar

Learning objective

A calendar turns intention into a habit. Map four weeks of posts to the questions your audience actually asks, and the "what do I post today" problem disappears.

The concept

Batch the work: write and design a month in one sitting, then publish on schedule. Consistency comes from batching, not from daily willpower.

Leave two empty slots for whatever happens that week - a result, a question in the comments - so the calendar stays alive instead of rigid.

Plain text
30-day calendar (one post a week, one theme each)

Wk1  Is a BPO job a real career?       short explainer
Wk2  Skills they actually screen for   carousel, 5 slides
Wk3  How to apply in 3 steps           screen recording
Wk4  What these roles pay in Pune      chart + one line

+ 2 open slots for whatever happens that week.

Worked example

Week 1 answers "is this career real", week 2 "what skills", week 3 "how to apply", week 4 "what it pays" - each week one clear theme.

Your practice task

Build a four-week calendar with one post a week, each tied to a real question, and a format for each.

Do this before moving on. Reading a solution teaches the shape of it; typing it teaches you.

Key takeaway

Batch the work: write and design a month in one sitting, then publish on schedule.

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Finish every lesson to unlock the certificate. Each one ends in a practice task โ€” do them and the final project brief writes itself.

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